I have worked with various business owners with different styles of understanding and conveying their messages.
Some want to keep it extremely professional, while some others want to have fun with their audience.
But how do you know what “YOUR” audience wants, and how can you connect with them on a deeper level?
Business owners are selling their products and services so much that they get selfish and ignore their customers’ needs.
I understand that your business needs profits and money, but if you do not give what your customers want, you will not get what you want.
Based on my experience working with so many businesses and marketing for them. Here are the eight ways to connect with your audience on a deeper level.
1 Ask and Listen
Since we live in a world of online business, we have the advantage of having and maintaining a relationship with our audience.
This advantage allows you to ask your audience what they want or get back to them when you hear an issue they share with you.
Let us assume you are a gym trainer; you can ask a simple question like, “Are you interested in a stretching lesson this evening?” Based on the response, you can plan your next social media live or a virtual class.
Related Article: How To Become a Good Idea Machine?
2 Focus on Giving
The trade is simple, you give, and you get. If you give your audience the advanced information or guidance, you’ll get those views, subscribers, blog reads, and sales.
Don’t imagine people purchasing from you on the very first day; give them some time to make that decision and stay in touch with them through email marketing or social media.
3 Understand the Context
Imagine if you were a new member of your audience; how would you be feeling? What kind of information would you prefer? An introduction?
Imagine if you visited a website reading about weight loss and getting back to you in 6 months (happened to me); you could be a different person; maybe you don’t need weight loss any longer.
People change with time; grow up, learn, and they could be in a different state of mind when they came to your website first versus now.
4 Fill the gap
Once you have a clear idea of what your audience wants, your job is to fill the gap between your objectives and their needs.
Go in and educate your audience; feel free to open up their minds to thinking, behaving differently. Start with the end in mind.
5 Be honest to your audience
If you plan on building a brand for yourself or your business, don’t ever make false promises to your audience.
If you are honest with your audience, you’ll develop a more profound connection with them, and you are likely to receive referrals from them.
6 Kill the Jargon
Using professional language is easy, safe, and comfortable, which means most businesses are doing it.
If you want to stand out, you have to take it easy and go with the flow. Show your audience your personality, your beliefs, and your approach.
You’ll be surprised to know how many people will be able to relate to you.
You should do this if you are a B2C business and you deal directly with the customers.
7 Open up
If you want to bring change, the first thing you should do is show that you are a human. It is a good idea to share your story and experiences with your audience.
First of all, it tells your audience that you are not just copying someone.
Secondly, it proves that you had your share of struggles, and you have something unique to share with them.
8 Get off track
If you are selling, selling, and selling, your audience will not find the value in being with you and your brand.
If you want to develop deeper connections with your audience, you can go a little off track at times and have communication about the other struggles they are having. Maybe different from the problems for which you provide solutions.
This situation is where you can refer them to someone who can provide solutions.
If you start applying these tips in your marketing content, you’ll find that your customers will be able to trust you and your brand more.