Writing a blog post is never an easy task, starting with selecting topics until you press the publish button. It is quite a tiresome task. Now imagine that all the hard work that you did goes in vain and does not rank up good on Search Engine rankings. That might be a big failure for you because all the hard work that you did has not resulted in anything except sheer loss. So what do you do the next time you are writing a blog? You include some SEO tips in your Blog which help you in ranking higher on Search Engine rankings.
SEO (Search Engine Optimization) is any such step that helps in improving the qualitative as well as quantitative traffic to your website. This can include adopting measures such as Keyword Research, Link Building, and Page Optimization(On-page Page Optimization and Off-page Optimization).
These are some steps that you can follow to make sure that the content on your website never fails to rank higher and gets your website the right amount of traffic,
Using 1-2 long-tail keywords:
Keyword Optimization is required for every Blog Post. Just like every content needs to be grammatically correct, in the same way, every Blog that you write should have at least 1-2 long-tail keywords. When writing a Blog, you should never make the mistake of stuffing in too many keywords, also known as keyword stuffing. Keyword stuffing never helps you rank higher because it is just a sentence including too many of those not needed keywords, which even the Search Engine will catch easily, resulting in Bad Rankings.
It also never accounts for the Good Reader experience- a significant factor held accountable for ranking up on Search Engines. Search Engines are always now giving more priority to Reader Experience.
Strategic usage of Keywords:
Although you cannot stuff in your keyword everywhere, but you can use your keywords in most ways possible, which also includes using keywords at some crucial points such as the following,
Using keywords in your Blog can surely help a lot, but just stuffing keywords into your Blog does not make any sense. Instead, you can use keywords in your Blog at a cadence distance from each other, in this manner, your Blog or content will give meanings to your sentences, and the usage of keywords can also be handled efficiently.
You can also include the keyword in your Header body of the Blog, which can be beneficial at times.
The title of your Blog is the first step for the search engine as well as the user will look for the relevancy of your Article. If not otherwise, you can include some good quality keywords in your Title, which can help lure more visitors to Blog and increase as well as boost the traffic on your website
We have been learning that most of the searches performed on any Search Engine comes through a mobile platform rather than a computer. The credits can be levied to the advancement in technology. Every Search Engine now gives more priority to those pages and websites which are well Mobile Optimized.
Google is also heavily giving more priority to mobile-optimized pages, so if you are thinking about helping your pages rank higher, then you should never forget about Mobile Optimization.
Include user-friendly URL:
Before you go on to publish your blog post, make sure you are giving proper attention to its URL structure. If your URL has a long list of words having no relation with the topic of your blog, then you should consider changing it to a URL that has a meaning and is easy for the visitors to navigate.
Your URL should be such that it is easy enough for the visitors and the Search Engine to understand what topic your Blog is on and what content they should expect from your site.
Publish content that remains evergreen:
Whenever you are publishing content, make sure that the content which you are posting remains evergreen, by evergreen here, we mean such content that remains valuable and relevant over a long period of time. Posting evergreen content comes with its own set of advantages. Let us see why posting evergreen content is essential:
It helps rank you with time, not just only in the near future.
Has a major hand in steady amounts of traffic coming to your website or Blog
Helps in Lead Generation too.
These were some of the tips which you can consider while crafting a blog for your website where SEO plays a significant role in boosting the traffic for your website.
2020 was an excellent year for the Online Business field, with most of the Offline businesses adopting the online platform to continue with their business smoothly. The worldwide revenue of the eCommerce and the Online Business industry amounted to more than 3.53 trillion USD in the year 2020. This number is projected to reach 6.55 trillion USD by the year 2023, with most of its growth coming from advancements in technology and trends in the Online Business field.
Let’s see what are the latest trends in the field of Online Business and what we should look for. Some of the latest trends in the field of Online Business are:
Contextual and Programmatic Advertising:
Programmatic advertising is any process in which there is the use of Software to buy advertisements for your brand and business. As compared to the traditional approach, which includes requests for proposals, tenders, and quotes etc., Programmatic advertising involves buying advertising using Software.
Programmatic advertising uses datasets to retrieve the list of the target audience for the advertisement. Advertisements are shown to the customers based on consumption. The data then collected is used for retargeting after a certain period of time to generate a higher return over Investment with Time.
Automation of Market:
In simple words, Market automation involves automating email marketing and scheduling posts for social media platforms.
Marketing Automation has become the new trend, with almost 49% of the businesses and firms adopting market automation and showing no signs of stopping in the near future. It can help cover some aspects, which include customized landing pages and easily accessible shopping carts.
Some advantages of using marketing automation include the following:
Always send out emails to your lead generation customers.
Sends out tailored advertisements depending on the shopping history of the customer.
Retargeting customers for necessary improvement in product sales.
Customer segmentation and Pattern identification are based on the customer’s search history. Major algorithms and Artificial Intelligence are playing a major role in terms of store automation and personalization. Major algorithms are also being deployed in order to get a lead generation to be converted into future customers.
The quality and accuracy of data are greatly influenced by the quality and size of data input. At times this can create significant differences for small businesses to process large amounts of data.
The advancements in technology that are gradually rising are social payments. This trend is inspired mainly by Paypal; Social Payments allows users to send payments through their social media accounts without any hassle.
With the advent of Social Payments, users can now buy products easily from their social media profiles. They just need to get the payment details from the seller through which the payment can be initiated. Such trends in technology where the user is getting a simplified usage of the social media can help increase the overall revenue generation at a bigger scale.
Influencer Marketing will increase sales:
Influencers on Social Media profiles are the real-world audience, believe it or not, around 70% of the audience that the brands get are coming from Influencers social media’s account. A decision that the user makes upon buying the product comes from the influencer’s recommendation.
Also by a recent study, it is revealed that around 30% of the customers that buy products from great products come from non-celebrity influencers.
Drone Delivery can be the new future:
You might have seen videos of drone deliveries being tested all over the eCommerce industry, but till date, drone delivery of packages has been consistently in the tested phase. However, you can expect it to make an entrance real soon with most of the advancements in technology, drone delivery will also be live anytime soon.
The world is on a constant change, with the new technologies in the frame, the eCommerce and online business will continue to keep on growing and will only get bigger and more significant in 2022. Being a business owner, you need to figure out what is best for the audience that follows you while providing value to your users and customers.
The better the user experience, the better will be your Sales.
Thinking about moving your business to an online platform or thinking about a new idea and giving it an online platform can be a difficult job, with so many myths and misconceptions about running an online business prevail out there.
Opening an Online business requires a lot of effort, considering both the physical and the financial support. Any inspiring entrepreneur who is thinking about starting an online business believes that starting and running a business is easy and the business can be successful with time. Let us talk about some of the myths which every business owner has to go once through their business journey.
Online Business requires a lot of capital to be invested into it:
People who think about starting an online business strongly believe that starting an online business requires a lot of capital invested into it. Entrepreneurs never pursue their online business dream thinking about the same myth. Many times people around them also confuse them by giving false information about the capital required to start an online business.
In fact, the harsh reality is that Online business requires less capital as and when compared to Offline business as it does not require a physical store as their business face. You need the following,
Marketing and advertising expenses
Product Inventory and much more.
Less work and More Income:
Many people believe that generating income through online business is an easy task to do. You do not need to work hard, you can take most of your time off, and you get a fixed income which you can get monthly.
None of the above-said things is true, you can earn capital only when you are ready to work for it. Money never comes easy, and you will always have to strive for it, your income can be boosted with the help of the hard work that you put into your business.
A lot of money is spent on Business Advertising:
The biggest myth one could ever think of is this one, and many people think that advertising their online business on the Internet requires spending a large amount of money. After they have started with their online business, many people go to some Freelancers for advertising which ask for a large sum of money, thereby making their belief come true.
Advertising for Online Business never requires a large sum of money you just need to make proper engagement with your lead customers, after which everything you post on your social media about your business gets promoted and is recognized by the audience.
Starting our business all by yourself is too difficult:
When a small business owner comes into the online field, they still lack a lot of practical knowledge and are unaware of how and where to start the online business. They are unaware that starting an online business is just clicks away from them.
They just need to do a little research and search for those platforms where you just need to do a little bit of customization, and you can get your App/Website as and how you need. They should first gather information on how people in the same business segment are doing and generating income for themselves.
Getting a domain name is not an easy job:
That is just a myth that is created by those who lack information upon where to start and how to start. If you know the ins and outs of your business, then everything can come easy considering that you get real versed with your business. When searching for a domain, what you should do is search the domain that you want for your website. If the domain name is cheaper and is good to go with your business budget, then you can opt for it else you can consider some other options as well where you can get good deals on your business domain.
These were some of the myths that can add a bitter taste to the overall Online Business experience. What you need to understand is online business is never an easy job to have. You cannot just earn money by sitting idle in front of your laptop, because at the end, “As you sow, so shall you Reap”.
People will tell you why not to do something all the time.
But today, I am going to share with you the 10 Reasons Why You Should Get Into Online Coaching Business.
1 If You are Coach, Mentor, Or a Teacher
Coaching is similar to teaching or training. So you are a coach, trainer, teacher, or mentor already; this is something you must get into.
It will not make your current students happy but will also allow the alumni students to join you. Many students relocate, discontinuing the course, which can be resumed if you go online 100%.
And we haven’t talked about the unlimited potential of your business to acquire new students, which brings us to the next point.
2 Online Coaching is a Billion Dollar Industry.
We all know how shifts happen in the market and industries.
We have seen the users shift from television to the OTT platforms like Netflix, and that is the shift that we are going to witness in the education industry.
Parents want their kids to be trained in different languages and skills.
Extra classes, coaching, art, makeup, dance, music, and craft; we see the shift everywhere.
Online coaches allow so much freedom to the students, so it is better because students can take the course from anywhere at any time.
We will see a lot of people following their passion in the next two decades than ever before!
3 Record a Class and call it a workweek!
Not sure if you’ve realized it or not, but I’ve seen so many coaches and trainers work hours and hours without resting.
If you’re going for an aerobics class of 1 hour, you feel exhausted, but the trainers take classes for 2-4 hours back to back.
I think that is too much physical energy to put into it, and some don’t feel good about it.
That is an issue a lot of teachers and coaches face. If you can relate to that, then online coaching is your answer.
Online coaching allows you to record a class and call it a week. You don’t have to teach the same thing again and again.
Instead, you can record it once and make it work for you for years to come.
That will make a lot of money, and in the long run, it’s a great business model if you go massively at it.
4 The freedom of working from anywhere.
We all know and have enjoyed working from home for quite some time, thanks to the pandemic. 🙄
The freedom to work from anywhere is something different because this allows you the freedom to be with your family to get on a vacation to enjoy life technically and maybe re-settle into another country.
That is the kind of freedom you would want for yourself, and online coaching or online business is something that equips you with that.
If you don’t take this call now and get on this journey, then you might have missed the opportunity of your lifetime.
5 You can live your dreams.
Talking about being able to work from anywhere, at any time, opens up another possibility of choosing the life of your dream.
We are lucky to live in a time of technology when we can work from anywhere and enjoy life. That’s what we need to leverage.
6 You can make a more significant impact.
Working online opens up the whole world to you. And if you do it right, you can make a way bigger impact on the planet.
This means that if you feel passionate about a cause of a product, you can be a part of it.
It allows you to make a more significant influence and change the world for the better.
It is something you never had coaching or training a batch of students.
7 You are setting yourself up for a better future.
We all know where the future is going towards comfort. It has always been going towards comfort.
Earlier, we didn’t want to travel on foot, so we created all these vehicles, and now we have airplanes to travel and go wherever we want.
Now we have everything at the comfort of our home and when we don’t want to go out except for traveling.
So, going digital sets you up for the future. If you make this move now, you’ll be way ahead of your competitors.
8 The perfect way for coaches to find excellent students.
When you teach a regular class in your local area, you often work with students who are not 100% interested in the skill.
Teachers have to face this issue because not every student is interested in the course, and some of them are just there because of the parents or friends.
But when it comes to online coaching, you are likely to find the kind of students who are very much interested in the skill.
9 It takes very little to get started
The investment you have to put into an online business at a fraction of its setup cost for a traditional training center.
Earlier, you had to rent a proper classroom then considering the extra cost of maintaining the students, cleaning, water, canteen/cafeteria, benches, whiteboard, and the other stuff.
It is a big investment to start your coaching center or a training center if you do it in your location.
But for an online coaching/training center, you just need a website that would be less than your monthly rent.
Not only that, if you were to hire a digital marketing agency to market your business, it would be less than the salary of the cleaning staff.
10 You don’t have to face the camera too.
If you want to be an online coach and are not very comfortable in front of a camera, that is not a problem.