Have you thought of buying an Online Business or go with establishing a Business for yourself that suits your adapt needs?
With plenty of options in the market, it is not easy to buy and rely on an existing Online Business. However, suppose you are still thinking about buying an already existing Online Business. In that case, you need just to make sure that the Online Business you are choosing is capable of exactly reflecting your Priorities.
Narrowing down your prospects could be one thing if you are still confused about whether to go for Offline or Online Business. Here are some reasons as to why Online Business is a Better Investment than Offline Business,
No Overhead Expenses:
If you set up your online Business perfectly, then you will have to deal with lesser overdue expenses. For example, In Online Business, you do not have to pay for any physical product, rent, distribution or any other expenses.
In the case of Online Businesses, the focus is mainly on outreach and content creation. Reduced overhead charges can help in more profit generation for the Business.
Adapt Quickly and Earn more:
Marketing is one of the most crucial points of any business. In Online Business, tracking and measuring your return over time is easier as compared to Offline Business. By taking advantage of tools like Google Analytics, you can monitor the reach of your Business in Real-time. Also, you can make changes and make it more customizable if your Business is not getting adequate space.
You can even target specific demographics, and it’s never been this easy until the advent of social media advertising. You can also define the statistics or the audience that you wish to target. Also, there are numerous marketing channels using which you can promote your business online. Some examples of marketing channels can include Blogs, Videos, Podcasts, Email campaigns etc.
With an offline business, you are fixed to a particular physical location from where you need to operate your business, as compared to an Online Business where you can work from any part of the world where you just need a reliable Internet connection to work your Business from.
With an online business, you can easily work from your home and earn a passive income as well. If you have a well established online business, then you do not even need employees or business infrastructure. You just need some time commitment that you will dedicate to your Business for a profitable period.
Suppose you want a sustainable, profitable business along with other ventures such as a comfortable living and spending more time with yourself and your family. In that case, the flexibility of an Online Business can prove baseless to you.
Low Internet Risk:
As compared to any other offline business, Online Business always runs on a lower rate of risk as compared to any other brick and mortar business. You do not have to wait for any physical funds to run your business. What you actually need is an Online Fund to manage your Business Online.
Offers Incredible Scalability:
Not every Business which you run Online is going to grow into a massive investment with great Success. After starting an Online Business, many Entrepreneurs do not prefer putting in hard work and assume their Business to automatically morph into huge Success with great exponential growth.
Customers never find a Business automatically. The owners of specific businesses need to advertise their business on social media platforms using social media advertising which comes into actual play when the traffic on a website is hitting up low chart graphs.
Many entrepreneurs are attracted to Online Business because of the freedom that it offers. Sitting on a chair from nine to five office hours can be more than something called empowering. Everyone wants to work around sitting on their home desk and sipping their favourite coffee.
Never mistake your freedom to delay your work and slack off. Many entrepreneurs, while working, remain unaware of how to balance their work-life and personal life. In contrast, some entrepreneurs balance their work schedule very well and give their best in everything they do, thereby achieving greater heights.
Online Business has a lot to offer to Entrepreneurs. Still, like every in the business field, Online Business also demands a good amount of hard work invested into it because Success and capital never come easy.
Writing a blog post is never an easy task, starting with selecting topics until you press the publish button. It is quite a tiresome task. Now imagine that all the hard work that you did goes in vain and does not rank up good on Search Engine rankings. That might be a big failure for you because all the hard work that you did has not resulted in anything except sheer loss. So what do you do the next time you are writing a blog? You include some SEO tips in your Blog which help you in ranking higher on Search Engine rankings.
SEO (Search Engine Optimization) is any such step that helps in improving the qualitative as well as quantitative traffic to your website. This can include adopting measures such as Keyword Research, Link Building, and Page Optimization(On-page Page Optimization and Off-page Optimization).
These are some steps that you can follow to make sure that the content on your website never fails to rank higher and gets your website the right amount of traffic,
Using 1-2 long-tail keywords:
Keyword Optimization is required for every Blog Post. Just like every content needs to be grammatically correct, in the same way, every Blog that you write should have at least 1-2 long-tail keywords. When writing a Blog, you should never make the mistake of stuffing in too many keywords, also known as keyword stuffing. Keyword stuffing never helps you rank higher because it is just a sentence including too many of those not needed keywords, which even the Search Engine will catch easily, resulting in Bad Rankings.
It also never accounts for the Good Reader experience- a significant factor held accountable for ranking up on Search Engines. Search Engines are always now giving more priority to Reader Experience.
Strategic usage of Keywords:
Although you cannot stuff in your keyword everywhere, but you can use your keywords in most ways possible, which also includes using keywords at some crucial points such as the following,
Using keywords in your Blog can surely help a lot, but just stuffing keywords into your Blog does not make any sense. Instead, you can use keywords in your Blog at a cadence distance from each other, in this manner, your Blog or content will give meanings to your sentences, and the usage of keywords can also be handled efficiently.
You can also include the keyword in your Header body of the Blog, which can be beneficial at times.
The title of your Blog is the first step for the search engine as well as the user will look for the relevancy of your Article. If not otherwise, you can include some good quality keywords in your Title, which can help lure more visitors to Blog and increase as well as boost the traffic on your website
We have been learning that most of the searches performed on any Search Engine comes through a mobile platform rather than a computer. The credits can be levied to the advancement in technology. Every Search Engine now gives more priority to those pages and websites which are well Mobile Optimized.
Google is also heavily giving more priority to mobile-optimized pages, so if you are thinking about helping your pages rank higher, then you should never forget about Mobile Optimization.
Include user-friendly URL:
Before you go on to publish your blog post, make sure you are giving proper attention to its URL structure. If your URL has a long list of words having no relation with the topic of your blog, then you should consider changing it to a URL that has a meaning and is easy for the visitors to navigate.
Your URL should be such that it is easy enough for the visitors and the Search Engine to understand what topic your Blog is on and what content they should expect from your site.
Publish content that remains evergreen:
Whenever you are publishing content, make sure that the content which you are posting remains evergreen, by evergreen here, we mean such content that remains valuable and relevant over a long period of time. Posting evergreen content comes with its own set of advantages. Let us see why posting evergreen content is essential:
- It helps rank you with time, not just only in the near future.
- Has a major hand in steady amounts of traffic coming to your website or Blog
- Helps in Lead Generation too.
These were some of the tips which you can consider while crafting a blog for your website where SEO plays a significant role in boosting the traffic for your website.
2020 was an excellent year for the Online Business field, with most of the Offline businesses adopting the online platform to continue with their business smoothly. The worldwide revenue of the eCommerce and the Online Business industry amounted to more than 3.53 trillion USD in the year 2020. This number is projected to reach 6.55 trillion USD by the year 2023, with most of its growth coming from advancements in technology and trends in the Online Business field.
Let’s see what are the latest trends in the field of Online Business and what we should look for. Some of the latest trends in the field of Online Business are:
Contextual and Programmatic Advertising:
Programmatic advertising is any process in which there is the use of Software to buy advertisements for your brand and business. As compared to the traditional approach, which includes requests for proposals, tenders, and quotes etc., Programmatic advertising involves buying advertising using Software.
Programmatic advertising uses datasets to retrieve the list of the target audience for the advertisement. Advertisements are shown to the customers based on consumption. The data then collected is used for retargeting after a certain period of time to generate a higher return over Investment with Time.
Automation of Market:
In simple words, Market automation involves automating email marketing and scheduling posts for social media platforms.
Marketing Automation has become the new trend, with almost 49% of the businesses and firms adopting market automation and showing no signs of stopping in the near future. It can help cover some aspects, which include customized landing pages and easily accessible shopping carts.
Some advantages of using marketing automation include the following:
- Always send out emails to your lead generation customers.
- Sends out tailored advertisements depending on the shopping history of the customer.
- Retargeting customers for necessary improvement in product sales.
Customer segmentation and Pattern identification are based on the customer’s search history. Major algorithms and Artificial Intelligence are playing a major role in terms of store automation and personalization. Major algorithms are also being deployed in order to get a lead generation to be converted into future customers.
The quality and accuracy of data are greatly influenced by the quality and size of data input. At times this can create significant differences for small businesses to process large amounts of data.
The advancements in technology that are gradually rising are social payments. This trend is inspired mainly by Paypal; Social Payments allows users to send payments through their social media accounts without any hassle.
With the advent of Social Payments, users can now buy products easily from their social media profiles. They just need to get the payment details from the seller through which the payment can be initiated. Such trends in technology where the user is getting a simplified usage of the social media can help increase the overall revenue generation at a bigger scale.
Influencer Marketing will increase sales:
Influencers on Social Media profiles are the real-world audience, believe it or not, around 70% of the audience that the brands get are coming from Influencers social media’s account. A decision that the user makes upon buying the product comes from the influencer’s recommendation.
Also by a recent study, it is revealed that around 30% of the customers that buy products from great products come from non-celebrity influencers.
Drone Delivery can be the new future:
You might have seen videos of drone deliveries being tested all over the eCommerce industry, but till date, drone delivery of packages has been consistently in the tested phase. However, you can expect it to make an entrance real soon with most of the advancements in technology, drone delivery will also be live anytime soon.
The world is on a constant change, with the new technologies in the frame, the eCommerce and online business will continue to keep on growing and will only get bigger and more significant in 2022. Being a business owner, you need to figure out what is best for the audience that follows you while providing value to your users and customers.
The better the user experience, the better will be your Sales.
Thinking about moving your business to an online platform or thinking about a new idea and giving it an online platform can be a difficult job, with so many myths and misconceptions about running an online business prevail out there.
Opening an Online business requires a lot of effort, considering both the physical and the financial support. Any inspiring entrepreneur who is thinking about starting an online business believes that starting and running a business is easy and the business can be successful with time. Let us talk about some of the myths which every business owner has to go once through their business journey.
Online Business requires a lot of capital to be invested into it:
People who think about starting an online business strongly believe that starting an online business requires a lot of capital invested into it. Entrepreneurs never pursue their online business dream thinking about the same myth. Many times people around them also confuse them by giving false information about the capital required to start an online business.
In fact, the harsh reality is that Online business requires less capital as and when compared to Offline business as it does not require a physical store as their business face. You need the following,
- Domain Name
- Website Hosting
- Logo Design
- Marketing and advertising expenses
- Product Inventory and much more.
Less work and More Income:
Many people believe that generating income through online business is an easy task to do. You do not need to work hard, you can take most of your time off, and you get a fixed income which you can get monthly.
None of the above-said things is true, you can earn capital only when you are ready to work for it. Money never comes easy, and you will always have to strive for it, your income can be boosted with the help of the hard work that you put into your business.
A lot of money is spent on Business Advertising:
The biggest myth one could ever think of is this one, and many people think that advertising their online business on the Internet requires spending a large amount of money. After they have started with their online business, many people go to some Freelancers for advertising which ask for a large sum of money, thereby making their belief come true.
Advertising for Online Business never requires a large sum of money you just need to make proper engagement with your lead customers, after which everything you post on your social media about your business gets promoted and is recognized by the audience.
Starting our business all by yourself is too difficult:
When a small business owner comes into the online field, they still lack a lot of practical knowledge and are unaware of how and where to start the online business. They are unaware that starting an online business is just clicks away from them.
They just need to do a little research and search for those platforms where you just need to do a little bit of customization, and you can get your App/Website as and how you need. They should first gather information on how people in the same business segment are doing and generating income for themselves.
Getting a domain name is not an easy job:
That is just a myth that is created by those who lack information upon where to start and how to start. If you know the ins and outs of your business, then everything can come easy considering that you get real versed with your business. When searching for a domain, what you should do is search the domain that you want for your website. If the domain name is cheaper and is good to go with your business budget, then you can opt for it else you can consider some other options as well where you can get good deals on your business domain.
These were some of the myths that can add a bitter taste to the overall Online Business experience. What you need to understand is online business is never an easy job to have. You cannot just earn money by sitting idle in front of your laptop, because at the end, “As you sow, so shall you Reap”.
People will tell you why not to do something all the time.
But today, I am going to share with you the 10 Reasons Why You Should Get Into Online Coaching Business.
1 If You are Coach, Mentor, Or a Teacher
Coaching is similar to teaching or training. So you are a coach, trainer, teacher, or mentor already; this is something you must get into.
It will not make your current students happy but will also allow the alumni students to join you. Many students relocate, discontinuing the course, which can be resumed if you go online 100%.
And we haven’t talked about the unlimited potential of your business to acquire new students, which brings us to the next point.
2 Online Coaching is a Billion Dollar Industry.
We all know how shifts happen in the market and industries.
We have seen the users shift from television to the OTT platforms like Netflix, and that is the shift that we are going to witness in the education industry.
Parents want their kids to be trained in different languages and skills.
Extra classes, coaching, art, makeup, dance, music, and craft; we see the shift everywhere.
Online coaches allow so much freedom to the students, so it is better because students can take the course from anywhere at any time.
We will see a lot of people following their passion in the next two decades than ever before!
3 Record a Class and call it a workweek!
Not sure if you’ve realized it or not, but I’ve seen so many coaches and trainers work hours and hours without resting.
If you’re going for an aerobics class of 1 hour, you feel exhausted, but the trainers take classes for 2-4 hours back to back.
I think that is too much physical energy to put into it, and some don’t feel good about it.
That is an issue a lot of teachers and coaches face. If you can relate to that, then online coaching is your answer.
Online coaching allows you to record a class and call it a week. You don’t have to teach the same thing again and again.
Instead, you can record it once and make it work for you for years to come.
That will make a lot of money, and in the long run, it’s a great business model if you go massively at it.
4 The freedom of working from anywhere.
We all know and have enjoyed working from home for quite some time, thanks to the pandemic. 🙄
The freedom to work from anywhere is something different because this allows you the freedom to be with your family to get on a vacation to enjoy life technically and maybe re-settle into another country.
That is the kind of freedom you would want for yourself, and online coaching or online business is something that equips you with that.
If you don’t take this call now and get on this journey, then you might have missed the opportunity of your lifetime.
5 You can live your dreams.
Talking about being able to work from anywhere, at any time, opens up another possibility of choosing the life of your dream.
We are lucky to live in a time of technology when we can work from anywhere and enjoy life. That’s what we need to leverage.
6 You can make a more significant impact.
Working online opens up the whole world to you. And if you do it right, you can make a way bigger impact on the planet.
This means that if you feel passionate about a cause of a product, you can be a part of it.
It allows you to make a more significant influence and change the world for the better.
It is something you never had coaching or training a batch of students.
7 You are setting yourself up for a better future.
We all know where the future is going towards comfort. It has always been going towards comfort.
Earlier, we didn’t want to travel on foot, so we created all these vehicles, and now we have airplanes to travel and go wherever we want.
Now we have everything at the comfort of our home and when we don’t want to go out except for traveling.
So, going digital sets you up for the future. If you make this move now, you’ll be way ahead of your competitors.
8 The perfect way for coaches to find excellent students.
When you teach a regular class in your local area, you often work with students who are not 100% interested in the skill.
Teachers have to face this issue because not every student is interested in the course, and some of them are just there because of the parents or friends.
But when it comes to online coaching, you are likely to find the kind of students who are very much interested in the skill.
9 It takes very little to get started
The investment you have to put into an online business at a fraction of its setup cost for a traditional training center.
Earlier, you had to rent a proper classroom then considering the extra cost of maintaining the students, cleaning, water, canteen/cafeteria, benches, whiteboard, and the other stuff.
It is a big investment to start your coaching center or a training center if you do it in your location.
But for an online coaching/training center, you just need a website that would be less than your monthly rent.
Not only that, if you were to hire a digital marketing agency to market your business, it would be less than the salary of the cleaning staff.
10 You don’t have to face the camera too.
If you want to be an online coach and are not very comfortable in front of a camera, that is not a problem.
You can check out my blog, where I have shared how to build your online coaching business without having to face a camera.
I am sure I gave you enough reasons to get started with your online coaching business.
If you need any help, you can always connect with me on my social media platforms.
My company Asclique Innovation and Technology can also help if you need someone to help you with your marketing.
As a business owner and passionate entrepreneur, I understand that we don’t like spending time on useless things.
But here’s what I found through experience, if you’d disconnect yourself from your work, you may run out of creativity and get stuck in a repeated cycle of exchanging time for money.
However, if you want to take a short break and disconnect from your world, why not go for something to help you be better at your work.
So without further delay, here’s the list of top 10 Netflix Shows for Business Owners to Watch:
Breaking Bad is an American crime drama produced by Vince Gilligan.
This show focuses on a simple fact, “Power moves Business.”
The show has five action-packed seasons content with Heisenberg as the alias of Walter White, which is sure to disrupt the drug industry.
In the process of growing meth, Walter gets driven by ambition and somehow works to remove competition, form alliances, and protect his partners to staying ahead. Unknown to the fact, that Business owners should calculate their losses and should be aware of when to get out, which ultimately results in Walter’s Downfall.
The death of Walter White brings the end of Breaking Bad, acknowledging the unwanted risks he took to make more and more profit out of the stake. “El-Camino,” a breaking bad movie that was aired on October 7, 2019, proved a massive hit and received a viewing of 6.5 million people just on the opening weekend.
Keynote: Business owners should research and should know when to cut their losses.
Money Heist is a Spanish crime drama series produced by Alex Pina.
The series incorporates two well-prepared heists, which are led by the fan-favorite Professor (Alvaro Morte).
The Professor believes in teamwork. The two heists are done, First on the Royal Mint of Spain and the second one on the Bank of Spain.
Money heist was to be released initially as a series which was to be told in two parts.
KeyNote- The Professor had a lot to bet on his hands planning the heist, but even after being so busy, he could spare up time working out and having an affair. Work/Life balance is essential if you are playing for the long run. If you are going to work all day and night, it will eventually make you emotionally drained and finally quit.
“Yes Man” is a 2008 comedy show starring Jim Carrey with his co-star Zooey Deschanel. The show is directed by Peyton Reed and is written by Nicholas Stoller.
Overall, the film was successful, receiving mixed reviews from critics but made $223 million worldwide.
The show pictures Carl, a bank loan officer who stays withdrawn from Happiness after his divorce from his wife Stephanie and needs someone who can change his negative outlook into a positive outlook.
His mindset and negativity always forced him to say no to every situation.
The movie is all about how Life can change predictably by just your one decision, whether it is a Yes or No.
KeyNote- Taking risks is fine until you are prepared for your business’s future outcomes.
American Factory is a 2019 American show that revolves around a new Chinese company trying to set up in American land.
The show is just about how Life can change from a happy phase to a nearly drastically destroyed stage.
Keynote- If you are establishing your company internationally, you should be prepared for cultural clashes.
The pursuit of Happiness
The Pursuit of Happiness is an American movie based on the Life of Chris Gardner.
The movie is based on the struggles of Gardner while being homeless. The unusual spelling of the word “Happiness” comes from a place where his son used to go for schooling. At the wall of that place, it was written Happiness.
This show reveals Gardner Hardships while being homeless and raising his young son while dealing with an unpaid internship as a stockbroker.
Gardner’s dream is to live a life where he is Financially stable enough to give his son every comfort of the Life, which he achieves at the end of the show when he gets the stockbroker’s job in a reputed company with his sheer hard work.
Keynote- Believe in your dream and try to achieve it with all your strength.
The Wolf of Wall Street
This Dicaprio classic is based on the biography of Jordan Belfort.
This show depicts the real-life incidents of an ashamed Wall Street Stockbroker, who got himself into the craze of living his thriftless Life.
The movie portrays some of Jordan’s infamous career incidents where he was rumored to be earning around one million dollars a week.
Keynote- Money, and greed for getting more out of everything should never be the driver to success.
Ozark is an American series picturing some classic crime drama shots and is created by Bill Dubuque.
The story revolves around the Lead couple Jason Bateman and Laura Linney. They relocate to the Ozarks for Money laundering and deal with difficulties from different ends.
The series is an absolute thriller and has mainly received positive feedback from critics, reviews, and interactions.
KeyNote – Money does not only bring personal fulfillment but also can destroy the greatest of Empires.
Something Ventured is a documentary film investigating the rise of American Ventured Capitalism.
The series follows the capitalists’ old story, who worked with entrepreneurs to build companies like Apple, Intel, Genentech, Cisco, and many others.
It is a show which includes some great interviews with many of the prominent leaders and venture capitalists.
The film aired on many television stations across the United States on local and public television sets.
Something Ventured features some of the top venture capitalists, like Arthur Rock, Don Valentine, Bill draper, etc. The entrepreneurs featured in something ventured are Gordon Moore(Cofounder of Intel), Jimmy Treybig(Founder of Tandem), Sandy Lerner(cofounder of Cisco).
KeyNote- Some extra Risks may result in unknown benefits.
The Big Short
The Big short is a biographical film based in America. The movie depicts how the financial crisis around 2007 – 2008 affected the US housing industry.
If you want to see what happened during the previous market crash, it is a good watch.
Keynote– Grab the opportunities while acknowledging the risks.
Dirty Money is an original television series aired on Netflix, which tells many corporate, corrupt Finances, securities fraud, and creative accounting.
The series has a total of 6 episodes which is one hour each. The first episode was aired on Netflix on January 26, 2018. The executive producer of the show includes Oscar-winning filmmaker Alex Gibney. Every episode of the series focuses on one example of corporate fraud and the personal interviews of the key player involved in each story’s act.
Gibney ends the series wisely with” The Maple Syrup Heist,” which acknowledges the subject’s inherently comedy nature.
Keynote- Always make sure you can differentiate between the opportunities and exploitations. Otherwise, you will be at risk of losing everything.
These were some of our picks for some business-related series. If you have any suggestions, please feel free to mention them in the comments section.
You may like Reading:
8 Ways To Connect With Your Audience On A Deeper Level?
15 ways Artificial Intelligence can help you bring the Marketing Cost down